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Social acceptability

Energy Transition and Social Acceptability: From Research to Practice

Thursday, November 20, 2025

Room 302AB – Productions Optimales

Session organizer

Véronique Yelle

Transfert Environnement et Société

This session will look at the various factors influencing the social acceptability of the energy transition. Speakers will share their perspectives and experiences on how research and practice can complement each other to promote a successful energy transition.

Alice Friser, Professor at the Université du Québec en Outaouais, will discuss the factors of social acceptability in renewable energy and GHG capture projects. She will highlight the results of her research and the practical implications for energy projects.

Geneviève Chouinard, Head of Regional Affairs and Community Relations at Hydro-Québec, will share her experience on community relations and how these relations can create synergy to improve the social acceptability of energy projects.

Cédric Bourgeois, Founding Partner and Vice-President at Transfert Environnement et Société, will share his experience of collaborative strategies and best practices for integrating stakeholder concerns into energy transition projects.

This session promises valuable insights and enriching discussions on how to translate academic research into field practice, and how the latter influences research for a socially acceptable energy transition.

This session will be available in both French and English.

 

9 a.m.

Welcome Address

Véronique Yelle

Transfert Environnement et Société

9:05 a.m.

Measuring social acceptability: the case of renewable energy projects

Alice Friser

Université du Québec en Outaouais

Conference details

Although renewable energy projects are crucial to the energy transition, they often face significant opposition, which can hinder their implementation and result in substantial financial losses and reputational harm. To prevent this situation, some organizations are now focusing on evaluating the social acceptability of their projects early on. However, they face a major obstacle: effectively assessing and measuring social acceptability. This communication explores how literature has addressed this challenge. After setting out the terms of the debate on measuring social acceptability, we provide an overview of research in this field, including the scope and methods favoured by researchers interested in measuring the social acceptability of renewable energy projects. Finally, we highlight the social acceptability factors attracting attention from renewable energy researchers.

9:30 a.m.

Challenges of Social Acceptability in the Context of Hydro-Québec’s Ambitious Action Plan 2035.

Conference details

Hydro-Québec’s action plan is ambitious. Between 150 and 200 additional TWh: that’s the amount of electricity Québec will need by 2050 for its energy transition to succeed. That’s almost two times our current capacity. To get there, we’ll need to generate more clean electricity while using it wisely. Given the large number of energy infrastructures to be deployed and the speed at which these projects must be implemented to meet Québec’s targets, social acceptability is a challenge. The presentation will explore this context and provide examples of approaches taken by Hydro-Québec to foster a favourable reception for projects in local communities.

9:55 a.m.

Measuring Social Acceptability: Key Factors and Lessons from the Field

Cédric Bourgeois

Transfert Environnement et Société

Conference details

This conference offers an in-depth reflection on the key factors that influence how communities perceive projects and on the methods used to assess this acceptability.

Drawing on concrete field experiences, the presentation highlights essential determinants: trust in project developers, process transparency, local economic benefits, consideration of environmental and social concerns, and the quality of relationships with stakeholders and Indigenous communities.

The conference will also address the tools and methodological approaches used to qualify or quantify social acceptability, such as surveys, referendums, longitudinal barometers, and preliminary territorial analyses, emphasizing their strengths and limitations. Finally, case studies will illustrate lessons learned from projects where co-construction and ongoing consultation either succeeded or failed in achieving a high level of community support.

10:20 a.m.

Break

10:35 a.m.

Panel

Alice Friser

Université du Québec en Outaouais

Cédric Bourgeois

Transfert Environnement et Société

11 a.m.

End of Session

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