Maxime Couture

Maxime Couture is a natural entrepreneur and seasoned manager who has been leading growth companies for over 10 years. Founder of Catapulte and Article79, he guides organizations through critical issues using a human and innovative approach. A specialist in crisis management and government relations, he transforms challenges into opportunities for outreach. An expert in strategic communications, public relations, and social acceptability, his expertise in strategic positioning and his understanding of contemporary issues make him an effective advisor to both start-ups and major Quebec institutions. His cabinet-level experience with the Quebec government gives him a unique ability to approach his partners’ issues with an invaluable strategic perspective.